HARD COPIES NOW AVAILABLE
gibson will be joined by Jack Impellizzeri, the actor who portrays gibson in the commercial.
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A special coLLECTOR’S edition of the package will be released in conjunction with July’s MLB All-Star Game in Detroit.
--PARTICIPATING STATIONS WILL receive A COPY OF THIS SPECIAL EDITION WHEATiES PACKAGE PRIOR TO THEIR SATELLITE INTERVIEW.
details – Kirk Gibson’s HEROIC FEAT:
“Two outs in the bottom of the 9th inning.” These words will always be associated with the incredible two-run home run hit by Kirk Gibson in the 1988 World Series. Despite injuries to both legs, he went to bat as a pinch hitter and hit a two-run home run off of a back-door slider into the right field stands to win the game for the LA Dodgers. Earlier this month, that great moment in baseball had earned Gibson a spot on the Wheaties box.
B-roll is available to participating stations: Original footage of Gibson’s heroic homerun/1988 World Series; behind the scenes footage of making the commercial and the finished commercial.
Wheaties - "Official Breakfast Cereal of Major League Baseball":
In April, Wheaties became the "Official Breakfast Cereal of Major League Baseball" through a sponsorship agreement between Major League Baseball Properties and General Mills. Dozens of MLB stars have appeared on the fabled orange Wheaties box throughout the years. In 1934, New York Yankees first baseman Lou Gehrig became the first athlete ever to appear on a Wheaties box. Yankees All-Star shortstop Tom Tresh became the first baseball player to appear on the front of the package in 1964. In addition, eight individual MLB teams have appeared on the front of Wheaties boxes, with the 1987 World Series Champion Minnesota Twins being the first team to earn that honor. Wheaties sponsored the first televised commercial sports broadcast on August 29, 1939, when NBC presented a Cincinnati Reds vs. Brooklyn Dodgers broadcast for some 500 television owners in New York City, with the late Red Barber calling the game.