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Desperate Housewife Nicollette Sheridan Roles out the Peach Carpet for

Absolut^®’s Newest Flavor

WHAT:           Host Nicollette Sheridan, star of ABC’s “Desperate Housewives,” will join ABSOLUT^® and special invited celebrity guests on the peach carpet at New York hotspot, Koi, to launch the newest addition to the ABSOLUT^® Flavor Family. 

ABSOLUT^® APEACH^TM has a sophisticated aroma with a distinct character of peach and tropical fruit.  The bottle is dressed in shades of pink-yellow-orange hues inspired by the skin of a succulent peach, contains all-natural ingredients and is 80 proof.  The new flavor will be available in stores in May 2005. 

WHO:             Expected guests at the star-studded party include Debra Messing, Teri Hatcher, Wilmer Valderrama, Rebecca Romijn, Danny Masterson, Jane Leeves,

Marcia Cross, Jesse Metcalfe, Mila Kunis and more!

MORE:           Fun Facts:

å Flavored vodkas are up almost 20% over the last five years, as reported by the Distilled Spirits

                                Council of the U.S.

å One in every four spirits drinks consumed is vodka, as stated in Forbes.com.

å Also in Forbes.com, flavored vodkas are the fastest growing sub-category of the fastest growing—and

      largest—category of spirits

B-ROLL:       Peach carpet arrivals, party footage, soundbites from Nicollette Sheridan and celebrity attendees.

For more info or to request a hardcopy tape, please contact: Randi Appelbaum 212-727-1802 or randia@dmswire.com