or   Contact: Randi Appelbaum/DMS at 212-727-1802 or e-mail at RandiA@dmswire.com

HARD COPIES AVAILABLE NOW

DAMON WAYANS WILL ATTEMPT TO GIVE AWAY ONE BILLION DOLLARS

 “Pepsi Play For A Billion” Sweepstakes Launches This Week With TV’s Largest Potential Jackpot Ever!

Starting this week and continuing through the summer,  Pepsi will present the largest promotion in the history of television

 In the Pepsi “Play for a Billion” Sweepstakes, one finalist will be guaranteed to win $1 million on national television, with the chance to walk away with an additional prize of $1 billion. 

Damon Wayans, star of ABC’s hit comedy series, “My Wife & Kids,” will host the culmination event, which is currently scheduled to air in September.

 To become a billionaire, participants must:

·        Check specially marked Pepsi, Diet Pepsi, Caffeine Free Diet Pepsi, and Sierra Mist products - in stores now through August 15 - for a sweepstakes entry code to enter at www.billionsweeps.com.

·        The 200 finalists will be flown to Hollywood, CA for a one-hour primetime special, during which they will compete for the $1 billion prize.

·        One of the finalists is guaranteed to win $1 million. 

 Video Highlights Includes: Soundbites with Damon Wayans; behind-the-scenes b-roll of the making of the commercial; screen shots of new billionaire website; additional b-roll.