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TV NEWS ALERT

AMERICAN HEART ASSOCIATION LAUNCHED
“GO RED FOR WOMEN” CAMPAIGN TO
RAISE AWARENESS FOR HEART DISEASE
***
Daryl Hannah Launched New Campaign Urging Americans to Wear Red For “National Wear Red Day for Women” on
Friday, February 6
The campaign encouraged women and men to wear clothing and accessories on
“National Wear Red Day For Women”, February 6, 2004,
in support of all women who have been touched by heart disease or stroke.

Satellite newsfeed includes:
Soundbites: Daryl Hannah, actress * Coletta C. Barrett, R.N., MHA, FAHA, Chair, American Heart Association * Terry Lundgren, Chairman, President and CEO, Federated Department Stores * Karen Katen, President of the Global Pharmaceuticals Group, Pfizer.
B-Roll: Fashion Show footage * Macy's Decked Out in Red * Jumbotron at Macy's and Times Square showing Go Red For Women spots.


DETAILS
The American Heart Association launched its “Go Red For Women” campaign at Macy's Herald Square in New York City. Darryl Hannah hosted the event which kicks off the national effort to increase awareness of heart disease, the No. 1 killer of women in America. The campaign encouraged women and men to wear clothing and accessories on National Wear Red Day For Women, February 6, 2004) in support of all women who have been touched by heart disease or stroke.

National and local treasures such as Niagara Falls and the Empire State Building were illuminated in red light on the evening of Thursday, February 5, to remind people to wear red the next day. There was a fashion show featuring Swarovski Crystal's Little Red Dress Collection. The famed crystal company commissioned nine designers, including Carolina Hererra, Eric Gaskins, Pamella Roland, Diane Von Furstenberg, Tracy Reese, Richard Tyler, BCBG Max Azria, Nanette Lepore, and Monique Lhuillier, to design red dresses as a creative vehicle to generate attention to women and heart disease.

HEART-HEALTHY FACTOIDS:
* Heart disease, stroke and other cardiovascular diseases claim more women's lives each year than the next five causes of death combined.
* And they claim nearly twice as many lives as all forms of cancer, including breast cancer.
* The AHA advises learning your family's medical history and visiting your doctor to find out if you are at risk for heart disease or stroke.
* If a healthy diet and regular exercise aren't enough, ask your doctor about medication and take it as prescribed. Even if women take medication, a healthy diet and exercise are still important.