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TV NEWS ALERT

“GOOD FOR YOU GIFTS” THE NEW TREND IN HOLIDAY SEASON TOYS

LEAPFROG, THE FIRST NAME IN EDUCATIONAL TOYS AND GAMES, OFFERS FIVE CRITICALLY ACCLAIMED PRODUCTS PARENTS AND KIDS ARE SURE TO LOVE

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FULL SATELLITE FEED INCLUDES:
* CHILDREN PLAYING AND LEARNING WITH LEAP FROG TOYS AND GAMES
* VERY VISUAL B-ROLL OF LEAP FROG’S MOST POPULAR EDUCATIONAL TOYS FOR THE HOLIDAY SEASON

DETAILS: The toy trend this holiday season is “Good for You Gifts” that emphasize education and learning. This year, toys that teach are topping both parents' and children's wish lists, but not all so-called “Good For You Gifts” are actually good for children’s minds. LeapFrog, the leader in child-learning games and toys, has five of this year’s hottest items . The recent National Retail Federation’s 2003 Holiday Consumer Intentions and Actions Survey said a return to basics has stretched to toys this year. Leapfrog appears on both top ten lists for girls and boys. For the past two years, LeapFrog has had the best-selling toy and this holiday season, it offers children even more smart toys that combine technology, learning and play.

Leapster™ Multimedia Learning System:
* Toy Wishes HOT DOZEN award-winner
* Handheld platform that plays four different types of software
* Electronic games, books, art and videos emphasize fundamental reading, math and critical thinking skills
* Ages 4 – 8

LeapPad® Plus Writing Learning System:
* Winner of a coveted Oppenheim Toy Portfolio Gold Seal award and The National Parenting Center's Seal of Approval
* Teaches reading plus writing and math
* A dual-function writing stylus reinforces number recognition, addition and subtraction, and helps children practice the proper strokes to correctly write each letter of the alphabet while learning its phonetic sound
* Ages 4 – 8

Pretend & Learn™ Cash Register:
* Awarded The National Parenting Center's Seal of Approval and honored as a ‘Best Toys Pick 2003’ by Child Magazine
* Teaches preschool math and early money concepts
* Preschoolers will classify, count and add using 25 realistic coins, four scannable price tags and a number keyboard, while catchy musical tunes and a fun coin window reinforce role-play and learning
* Ages 3 years and up

Little Touch™ LeapPad® Learning System:
* Named one of 'This Year's Best Toys' by American Baby, 'Teachers Pick' by Scholastic Parent and Child Magazine and one of the 'Best Toys of the Year' by Parents Magazine
* Stimulates early learning through enriched story time experiences
* Infant and toddler development is encouraged through problem solving, memory, language, early reading, early math and creative thinking skills
* Finger touches bring pages to life with musical rhythms, captivating sounds and whimsical word play
* Ages 6 months – 36 months

LeapStart™ Learning Gym:
* Introduces a world of learning through engaging activities that help develop fine motor skills and encourage baby to bat, reach and explore
* With the spin of a globe, newborns and infants will experience Africa, Japan, Germany, France and Spain through world music and sounds
* It Introduces early learning concepts, from counting to discovering animal names or colors in five different languages when converted to an upright gym when baby can sit up
* Ages birth and up