or   Contact: Randi Appelbaum/DMS at 212-727-1802 or e-mail at RandiA@dmswire.com

TV NEWS ALERT -- SATELLITE NEWSFEED NOTIFICATION
SATELLITE FEED DATES: Friday, October 24 & Monday, October 27

Find the New Online World:
Much Anticipated Launch of “THERE”

A PLACE WHERE CONSUMERS CAN PLAY, MEET, SHOP, SOCIALIZE, CREATE, EXPLORE, OR JUST HANG OUT
__________________________________________________________________________

What is “There”?:
Described as a “3D online getaway,” There is a place where people can explore, play, shop, socialize or just hang out if they want. Unlike a game where players are constantly challenging themselves and achieving, There is a place were people can do whatever it is that they like to do and socialize while doing it. With the rapid growth of online chat and online communities – last month more than 50 million Americans chatted online –- There is the first 3D online world that really appeals to a mass audience, especially woman. People can create their customized character called an avatar that becomes their online persona. Then they can talk (via voice or text chat) show emotions(be sexy, flirt, laugh out loud and frown and use body language to communicate just like you would in the real world. With in There, people can play – hoverboarding, buggy races and paint ball competitions – or socialize and form clubs and groups (more than 2,000 clubs have been formed since inception)

There also offers its own economy where members can earn and spend “Therebucks” to buy clothes, cars, pets, furniture, houses and more. Subscribers can purchase Therebucks with a credit card ($1 equals about $1787 Therebucks) and earn them by sell and trade items to build up their fortunes.

Consumers feel that There is a real experience. Whether it’s a quick digital escape or an evening of entertainment, thousands of US consumers are creating this new community online. See what they are creating from the ground up

What’s the news?
Since January There attracted 180,000 initial applicants and selected 27,000 beta members. Next week, they open their doors to consumers. Partners that will be announced include Comcast, HP, Levi’s, Nike, ATI Technologies, and others.

Package features interviews with There, Inc. founder Will Harvey, There, Inc. executive Andy Donkin and There member Sara Isbell, medical researcher at a cancer research lab.

SATELLITE FEED WILL INCLUDE:
*VISUAL B-ROLL OF “THERE” AVATARS IN ACTION: PLAYING, SOCIALIZING, SHOPPING AND EXPLORING. DEMONSTRATION OF “THERE’S” IN WORLD FEATURES.
* CUT PIECE EXPLORING THE ONLINE WORLD OF “THERE.”
* SOUNDBITES WITH “THERE” MEMBERS, KEY EXECUTIVES AND FOUNDER; SOUNDBITES FROM PHIL MARINEAU, CEO, LEVI’S STRAUSS & CO.
For additional story information and to experience There, please go to: www.There.com

SATELLITE FEED DATES AND TIMES -- ALL C-BAND – 2 FEEDS:
1) Friday, Oct. 24, 1:30-1:45 p.m. EST - Galaxy 3-C, Transonder 5
2) Monday, October 27, 10:30-10:45 a.m. EST – Galaxy 3-C, Transponder
3) Monday, October 27, 1:30-1:45 p.m. EST – Galaxy 3-C, Transponder

Trouble Number for all feeds: 415-262-4240