or   Contact: Randi Appelbaum/DMS at 212-727-1802 or e-mail at RandiA@dmswire.com

 

HARD COPIES NOW AVAILABLE

 

 

“FAMILY COUCH POTATOES” GET PHYSICAL!

 LYNN SWANN   and   SEVEN BOGGS

             NFL Football Legend,                                                        Certified Personal Trainer,

            Chairman of the President's Council                                Fitness & Nutrition Expert,

             on Physical Fitness and Sports                                        Trainer to the Stars

 

Team Up with Bally’s Total Fitness & the President’s Council on Physical Fitness and Sports to Tackle Rising Childhood Obesity

LYNN SWANN & SEVEN BOGGS WILL OFFER THEIR

EXPERT FITNESS TIPS FOR FAMILIES AND TALK ABOUT THE

“FITNESS RUNS IN THE FAMILY PROGRAM”

 

ü Physical inactivity contributes to 300,000 preventable deaths a year

ü 66% of Americans are considered overweight or obese

ü Obesity among children and teens has doubled in the past two decades

 Bally Total Fitness has partnered with the President's Council on Physical Fitness and Sports to sponsor a program created to encourage families to get active and take the President’s Challenge.  Over 400 Bally Total Fitness clubs throughout the U.S. will offer "Family Fitness Days” --  a free six-week exercise pass that will include access to special kids class events, like kid’s boot camp and urban dance, and participation in the President's Challenge (a program of the President's Council on Physical Fitness and Sports).

The six-week period of "Family Fitness Days" starts May 15, 2004 through Saturday, June 26, 2004, where parents will be able to work out for free with fitness professionals on hand to offer assistance.  Classes for children 8 years and older will be available on weekends to create a fun and active experience for kids.  On the final day, those who finish the six-week challenge will be eligible to receive their certificate of completion for the Presidential Active Lifestyle Award (PALA).  Families can sign up at  www.discovery.com/fittv or www.ballyfitness/family.

Text Box: B-roll is available to participating stations.Shots of family exercise, kid’s boot camp and more!