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TV NEWS ALERT

TOPIC:
MOST PROLIFIC RECORD BREAKER OF ALL-TIME TOLD WHAT IT TAKES TO ACHIEVE GREATNESS.

--ANTICIPATED RELEASE OF 2004
EDITION OF THE GUINNESS WORLD RECORDS.
GUEST: ASHRITA FURMAN, HOLDER OF MOST GUINNESS WORLD RECORDS.
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DETAILS:
As the 2004 Edition of GUINNESS WORLD RECORDS hit book stores August 27th, Ashrita Furman, who has broken the most Guinness World Records in history, is available to share with viewers his record-breaking know-how. Over the past 20 years Ashrita, 49, has broken more than 70 unique and varied records and currently holds 20 and counting. In fact, his only challenger in the realm of Guinness World Records happens to be one-time Beatles member and music legend -- Paul McCartney, who holds currently the most combined records, 23, as an individual and group member. Ashrita hopes his ability to make a name for himself through record-breaking will encourage aspiring record-breakers of all ages to reach for their dreams and set a Guinness Word Record of their own. Ashrita, who appears in the 2004 Edition of the book, will also demonstrate one or two of his record-setting achievements. More details on how to be a record breaker can be found in GUINNESS WORLD RECORDS 2004 which boasts 10 full-page feature spreads utilizing stunning images that showcase the world's most mind-boggling feats.

GUINNESS WORLD RECORDS is the universally recognized authority on record-breaking achievement. First published in 1954, the annual Guinness World Records book has developed into an international phenomenon, published in more than 80 countries and 20 languages and is one of the highest-selling copyrighted books of all time,

ASHRITA FURMAN’S CURRENT RECORD BREAKING ACHIEVEMENTS!!!!
· Greatest distance non-stop carrying a 9 lb. brick
· Forward Rolls (Mile) and Most Consecutive Forward Rolls
· Greatest distance milk bottle balancing
· Glass Balancing
· Hula Hooping (fastest mile)
· Joggling (fastest 50 miles)
· Largest Bouquet
· Most Hopscotch Games in 24 Hours
· Most Skips in 24-Hours
· Most Underwater Rope Jumps In One Hour
· Pogo Stick Jumping (Distance) and (Fastest Mile) and (Fastest Time Up CN Tower)
· Sack Race (Fastest 10km)

MORE ABOUT ASHRITA
Ashrita Furman was born on September 16, 1954 in Brooklyn and currently resides in Queens, New York. He set his first Guinness World Record in 1979 by carrying out 27,000 jumping jacks. Since then he has set more than 60 Guinness World Records including pogo stick jumping, forward rolls, hopscotch, hula hooping and more -- ASHRITA HAS BROKEN MORE GUINNESS WORLD RECORDS THAN ANY OTHER INDIVIDUAL.

GUINNESS BOOK OF WORLD RECORDS book will be sent to participating stations.